10.19.16

Ad-Age: Too Many Marketers Get Total Market Totally Wrong

If I were to give last week’s ANA 2016 Multicultural Marketing and Diversity Conference a title, it would be: “12 Steps to Cultural Competence and Confidence.” Over three days in Los Angeles, industry leaders acknowledged that they are playing cultural catch up and recognized that, while well intended, misuse of the “total market” concept combining so-called mainstream plus diverse segments […]

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10.07.16

Portada-Online: Facebook’s Secret Is Out: Now What?

We spoke to Neha Misra, Vice President, Strategy & Analytics at MBuy, Albert Thompson, Director of Digital Strategy at Walton Isaacson, Zach Rosenberg, President of MBMG Media, Big Data Specialist Xavier Mantilla and Guillermo Abud, Head of Global Business Development & Programmatic at Batanga Media to gauge the industry’s impressions about where Facebook will go from here, third-party auditing and greater industry transparency in general. […]

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09.29.16

Black Enterprise: Is Total Market the End of the Multicultural Advertising Agency?

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural agency is near. Inequality in the advertising industry is nothing new, especially to multicultural agencies. Over the years, there have been many conversations, from the trades to online exchanges and panels, delving into the numbers and personal stories that chronicle the discrimination many face in […]

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09.22.16

Fast Company: The One Surprising Person Your Work Team Desperately Needs

We all know the story of the 1963 March on Washington because it culminated in one of the most iconic moments of the Civil Rights Movement, with Dr. Martin Luther King, Jr., declaring, “I have a dream.” What many of us don’t know, though, is that the march might not have happened—and the fight for civil rights might have been […]

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09.16.16

Adweek: Ad of the Year: Walmart, CoorDown, Lexus, Honey Maid, CHIRLA Action Fund

Greenlight a Vet Saatchi & Saatchi NY Walmart Walmart wanted to inspire the nation to show their commitment to veterans through the symbolic act of changing a light to green. The Greenlight a Vet campaign launched with national TV spots featuring real-life veterans, accompanied by online profiles of each veteran’s story. Since launch, millions have been “greenlighting” veterans and sharing […]

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09.15.16

Campaign US: My career in 5 executions: Vida Cornelious

Walton Isaacson’s CCO, a keen observer of life, has fought to make her voice heard in the agency world Name: Vida Cornelious Title: EVP, CCO / Walton Isaacson Years in ad industry: 20+ First job in ad industry: Jr. Art Director, Burrell Communications Vida Cornelious spent the early part of her career in Chicago, where she launched the Bud Light […]

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09.09.16

Ad Age: Why the Ad Industry’s Diversity Strategy Needs a New Brief

When Kevin Roberts dismissed gender equality, referring to it as a “non-issue,” I was reminded of Ad Age editor Ken Wheaton’s recent column on the positive role women might play in what is often referred to as the “diversity problem.” Mr. Wheaton is relying on change coming from those women with “hiring power,” which, in effect, means white women. I appreciate his […]

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09.09.16

“Turn Ignorance Around” for CHIRLA Action Fund nominated for Hispanic Campaign of the Year by the ANA

NEW YORK (August 31, 2016) — Finalists in the Association of National Advertisers’ 2016 Multicultural Excellence Awards competition were announced today, and the winners will be honored in October for their industry-leading multicultural advertising campaigns run between June 2015 and June 2016. More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category […]

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08.23.16

Forbes: The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

This article is by Pepper Miller, president of The Hunter-Miller Group, a market research and strategic consulting firm. She is also the coauthor of What’s Black About It? and author of Black (Still) Matters in Marketing. Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. […]

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