Blackweek, the economic forum and marketing conference meant to show the impact of Black and Brown communities, has signed its first speakers and outlined some of the content planned for its inaugural event. The event’s first speakers are also part of Blackweek’s steering committee advising and guiding the event, which is scheduled for Oct. […]
Not just anyone can be an expert on specific cultural segments, according to Aaron Walton, CEO of Walton Isaacson, which works with clients such as McDonald’s, American Airlines and Lexus. “You can’t just create a title, create a department and not have the history, the passion or the depth of understanding for that particular culture,” Walton […]
Lexus is helping drivers see how they can confidently pursue their curiosity and drive for adventure with the 2024 Lexus GX. Themed “Live Up to It,” the effort includes six broadcast spots with diverse, wide-reaching and targeted creative designed to show unique expressions of the theme. Launching across linear TV, streaming TV, audio, digital, […]
Openings are exciting. Whether it’s writing the opening paragraph of a new article or opening a new office, restaurant, or store. They’re filled with optimism and possibility. Openings can also be challenging, as you stare at a blank page, await customers, or take a leap into the unknown. But taking on challenges make us stronger. […]
NBCUniversal’s Open Doors: Where Small Businesses Thrive Podcast is dedicated to supporting diverse small business owners providing access to resources essential for growth. Hosted by advertising innovator, AAF Advertising Hall of Fame inductee, and small business owner Aaron Walton, CEO of Walton Isaacson, this podcast will delve into the challenges small business owners face on their […]
To kick off the year AdAge reached out to top executives across our industry to get a sense of what we’re all thinking about as we head in to the new year. Based on knowledge of current issues and trends here is Aaron’s contribution to the piece. Aaron Walton, CEO and founding partner, Walton […]
