MCDONALD’S MAKES MILLENNIAL DREAMS COME TRUE WITH AN ADULT PLAYSCAPE AT COMPLEXCON
“One of our first priorities is to always ensure that a customer that comes into our restaurants has a phenomenal experience,” says Hunter. “But it has to extend beyond that. Oftentimes, we have people who, because of the nature of life or travel or even sometimes a change of environment, don’t get the opportunity to visit our restaurants. So, they’re a little bit more removed from the day-to-day affairs of McDonald’s and how we’re advancing as a modern and progressive company. We want to make sure we have an opportunity to meet customers where they are and not just meet them there, but in fun and relevant ways because our brand is about fun.” Agency: Walton Isaacson, Culver City, CA.