In the news

05.24.22

AARON WALTON IS GETTING HIS SEAT AT ALL THE TABLES

The 4A’s (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry announced changes to their board, naming WI CEO Aaron Walton to their National Board of Directors. 

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04.27.22

AARON WALTON: IT’S TIME TO EMBRACE BLACKTIMISM

Consumers do not merely purchase a product or service for functional purposes, but because of the meaning it adds to their lives—which can include the way it reinforces their values and sense of self.

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04.25.22

CORONA’S REFRESCA ADS FEATURE BLACK AND LATINX WOMEN

Corona is shifting its strategy to focus on Black and Latinx women in a campaign for its flavored malt beverage line Refresca.

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03.23.22

MEDIA POST INSIDER SUMMIT: TV & VIDEO

Albert Thompson and Lexus Media Manager Lisa McQueen presented Video as the Content Marketing Model for Multicultural at Media Post’s Insider Summit for TV & Radio.

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03.14.22

Why safety is key in the emerging metaverse

Brands are eager to explore the metaverse, but in virtual worlds of infinite possibilities, they must navigate safety threats around every corner.

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02.14.22

DEFY THE ODDS WITH LEXUS NX

Production company JOJX has produced an energetic spot entitled Defy, directed by Ace Norton and created with Walton Isaacson, as part of Lexus’s larger creative campaign to promote the new Lexus NX.   Defy is a Spanish-language film focused on the Hispanic audience, following a vibrant woman driving the Lexus NX through different obstacles on her way to the top. Norton crafted this piece […]

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