03.30.15

Adweek: How Millennials Are Changing the Way Ad Agencies Work

Last September, Kammie McArthur was tasked with finding a novel way to engage Seattle Seahawks fans for insurance client Pemco. “We created the #yellfie booth, where fans could compete to see whose yell would reach the highest decibel count,” recalls the creative director at ad shop DNA. “We wanted to capture each yell on video, so fans could share their […]

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03.25.15

Black Enterprise: Advertising Agency Walton Isaacson Announce New Executive, Kirsten Atkinson

Advertising Agency Walton Isaacson has appointed Kirsten Atkinson to vice president of media and branded integration. With over 15 years of advertising experience, Atkinson began her career at Starcom Worldwide as a media planner on Proctor & Gamble, and has worked on traditional channels as well as emerging media, new social platforms, interactive TV, branded entertainment, and addressable TV. “Kirsten’s […]

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03.20.15

AdWeek: Walton Isaacson Makes Moviegoers Think in Water Project Stunt

Here’s a good-hearted stunt arranged by Walton Isaacson Los Angeles for client The Water Project, a group that provides “training, expertise and financial support for water project construction” to communities in sub-Saharan Africa by helping them dig wells, build dams, collect rain, filter surface water, and “maintain proper sanitation and hygiene practices.” In order to bring attention to the organization, […]

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03.16.15

Ad Age: Walton Isaacson Taps Cornelious as CCO

Vida Cornelious has joined cross cultural agency Walton Isaacson as executive VP and chief creative officer. Cornelious, who was named one of Ad Age’s Women to Watch in 2009, joins from multicultural agency GlobalHue, where she was chief creative officer. She led Jeep North America advertising efforts, including two Super Bowl spots: Jeep’s “Whole Again” featuring Oprah Winfrey and Chrysler’s “America’s Import” […]

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12.11.14

AdWeek: Macy’s Shifts Its Multicultural Account to a New Shop

Macy’s has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The win represents an expansion of a relationship that began in early 2014. Since then, Walton Isaacson has handled several projects for the retailer, including Black History Month events featuring […]

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