Babson College’s Entrepreneurs of All Kinds – Latest Updates
Sharing Marketing Lessons
Scott DiGiammarino ’84 and Aaron Walton ’83 participated in a small and medium-sized enterprises marketing panel earlier this month at the Sorenson Center for the Arts. Walton is the co-founder and CEO of marketing and advertising firm Walton Isaacson and has been honored with awards and recognitions from the American Association of Advertising Agencies, Business Equality Pride Magazine, and Ebony magazine. DiGiammarino is the founder and CEO of MovieComm, the first and only company in Hollywood to have access to movie clip libraries of major studios. He was featured in The New York Times best-selling book Likeonomics and also previously gave a TED Talk titled “Why Movies Move Us.” DiGiammarino and Walton were joined by Walton Isaacson chief strategy and brand officer Christine Villanueva.