Multicultural Market Experts Recommend: Unlearn Your Biases. WI’s Aaron Walton featured

Multicultural Market Experts Recommend: Unlearn Your Biases. WI’s Aaron Walton featured

…Learning about stereotypes can be extremely useful to advertisers who are trying to increase the relevancy of their brands in the eyes of a consumer that is becoming both wary and critical of the way they see themselves portrayed in the media. To better understand this subject, I spoke with a few experts in the field of multicultural advertising: Aaron Walton, Founding Partner at Walton Isaacson, a leading U.S. multicultural agency; Matt Tumminello, CEO of Target 10, an LGBTQ-focused marketing and consulting agency; and Luis Miguel Messianu, CEO and Creative Chairman at Alma Advertising.

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