American Airlines Chooses Walton Isaacson as Its Creative Agency of Record


Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans.


As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting to “better connect with Black travelers,” the airline asked WI to develop campaigns, harness social influencers and create video content specifically for that purpose.


Yesterday, during an interview about the airline’s performance during a summer teeming with delays and cancellations, chief customer officer Alison Taylor revealed that Walton Isaacson was recently elevated to the airline’s creative agency of record.


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