News - Walton Isaacson

12.07.17

MCDONALD’S MAKES MILLENNIAL DREAMS COME TRUE WITH AN ADULT PLAYSCAPE AT COMPLEXCON

“One of our first priorities is to always ensure that a customer that comes into our restaurants has a phenomenal experience,” says Hunter. “But it has to extend beyond that. Oftentimes, we have people who, because of the nature of life or travel or even sometimes a change of environment, don’t get the opportunity to visit our restaurants. So, they’re […]

10.31.17

WI’s Albert Thompson, Managing Director, shares is opinion on digital political advertising

At the forefront of the political advertising debate at the moment, the so-called Honest Ads Act seeks to provide more clarity and transparency around digital political advertising. Proposed last week, there appears to be support for the idea and spirit of the bill, though technology companies are beginning lobbying efforts to shape the regulations. In practice, however, what’s being proposed is […]

10.31.17

WI’s Senior Director of Strategy Raul Rios tells us about a more nuanced approach to reach women in luxury

At Luxury Daily’s inaugural Women in Luxury conference last month the discussion centered on women as the linchpin to the luxury industry—as the consumer, the foundation and the future. Luxury, along with many sectors of the economy, from autos to media, CPG to retail, is evolving, prompted by the disruptive force of digital, and women are playing a more active […]

07.26.17

Co-founder Aaron Walton and Account Director Lincoln Stephens make the 4A’s list of 100 People Making Advertising Great.

NEW YORK—July 24, 2017—Today, the 4A’s, the leading trade association representing the advertising agency business, announced the advertising professionals who it will honor as 100 People Who Make Advertising Great. This 4A’s 100th anniversary initiative recognizes a diverse and distinguished group across all levels and disciplines. Honorees were nominated by peers, associates and colleagues through an online submission process that […]

12.06.16

Digiday: ‘It’s on every media plan’ – Media Buyers Hail Facebook’s Dedicated Video Tab

As Facebook tries to become more like TV, one particular feature is proving to be a huge hit among analysts and media buyers alike — before it is even rolled out en masse. The company has been testing out a dedicated video tab inside its mobile app among a small group of users over the past year, as it aims to […]

10.19.16

Ad-Age: Too Many Marketers Get Total Market Totally Wrong

If I were to give last week’s ANA 2016 Multicultural Marketing and Diversity Conference a title, it would be: “12 Steps to Cultural Competence and Confidence.” Over three days in Los Angeles, industry leaders acknowledged that they are playing cultural catch up and recognized that, while well intended, misuse of the “total market” concept combining so-called mainstream plus diverse segments […]

10.07.16

Portada-Online: Facebook’s Secret Is Out: Now What?

We spoke to Neha Misra, Vice President, Strategy & Analytics at MBuy, Albert Thompson, Director of Digital Strategy at Walton Isaacson, Zach Rosenberg, President of MBMG Media, Big Data Specialist Xavier Mantilla and Guillermo Abud, Head of Global Business Development & Programmatic at Batanga Media to gauge the industry’s impressions about where Facebook will go from here, third-party auditing and greater industry transparency in general. […]

09.29.16

Black Enterprise: Is Total Market the End of the Multicultural Advertising Agency?

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural agency is near. Inequality in the advertising industry is nothing new, especially to multicultural agencies. Over the years, there have been many conversations, from the trades to online exchanges and panels, delving into the numbers and personal stories that chronicle the discrimination many face in […]

09.22.16

Fast Company: The One Surprising Person Your Work Team Desperately Needs

We all know the story of the 1963 March on Washington because it culminated in one of the most iconic moments of the Civil Rights Movement, with Dr. Martin Luther King, Jr., declaring, “I have a dream.” What many of us don’t know, though, is that the march might not have happened—and the fight for civil rights might have been […]

09.16.16

Adweek: Ad of the Year: Walmart, CoorDown, Lexus, Honey Maid, CHIRLA Action Fund

Greenlight a Vet Saatchi & Saatchi NY Walmart Walmart wanted to inspire the nation to show their commitment to veterans through the symbolic act of changing a light to green. The Greenlight a Vet campaign launched with national TV spots featuring real-life veterans, accompanied by online profiles of each veteran’s story. Since launch, millions have been “greenlighting” veterans and sharing […]