Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health


NEW YORK, May 30, 2024 /PRNewswire/ — Today, 11 professional sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs). The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or steps they take, to care for their minds on and off the field – encouraging sports fans across the country to prioritize their mental health and explore free resources from


The “Love, Your Mind” campaign from Huntsman Mental Health Institute and the Ad Council is dedicated to encouraging a more open, accepting and proactive society when it comes to mental health. That message is being amplified at the culmination of this Mental Health Awareness Month and beyond through the convening of sports leagues and organizations, including:


  • Major League Baseball (MLB)
  • Major League Soccer (MLS)
  • National Association for Stock Car Auto Racing (NASCAR)
  • National Basketball Association (NBA)
  • National Football League (NFL)
  • National Hockey League (NHL)
  • National Women’s Soccer League (NWSL)
  • Professional Rodeo Cowboys Association (PRCA)
  • United States Tennis Association (USTA)
  • Women’s National Basketball Association (WNBA)
  • World Wrestling Entertainment (WWE)


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