In the news

As co-founder and CEO of Walton Isaacson, an advertising and marketing agency, Aaron Walton has built the Los Angeles-based agency into a perennial player. It delivers exceptional results for A-list clients, including Lexus, American Airlines, Constellation, McDonald’s, Pepsi, Bristol-Myers Squibb, and Amazon.   In a nutshell, high-profile entrepreneur, influencer, groundbreaker, and titan are just a […]

The Ad Council has appointed 19 new members to its Board of Directors and 4 new members to its Leadership Council. New board members from the agency ranks include Mindshare Global CEO Adam Gerhart, R/GA Global Chair and Chief Creative Officer Tiffany Rolfe and Walton Isaacson CEO Aaron Walton. Missy Foristall, Global COO/Americas CEO at digital agency Dept joins the group’s […]

Walton is a well-known voice for inclusion in advertising, honored by prestigious industry groups including AdColor and, later this year, the AAF Hall of Fame.   His agency is known for representing Lexus, for which it orchestrated the brand’s integration into the “Black Panther” franchise, along with campaigns for clients including McDonald’s, Amazon, PNC Bank and most recently […]

Being a Black comedian isn’t exactly the easiest job in the world, but thankfully, Lexus and Uptown Magazine have combined superpowers to create Uptown Honors Hollywood, which celebrates legendary figures in comedy for their contributions to the arts, culture, and entertainment.   This year’s honorees consist of luminaries Guy Torry, Cedric the Entertainer, Deon Cole, […]

As one of the Community Council’s first actions, it recommended creative agency Walton Isaacson to help the airline improve its image among Black passengers. American itself admitted the brand had previously “underindexed” Black customers and hadn’t done much to feature them or its Black employees in ads.   Having previously worked with Lexus, McDonald’s and […]

The American Advertising Federation announced this year’s class that will be inducted into the Advertising Hall of Fame. The class, which consists of seven people and one corporation, will be celebrated during the closing bell ceremony at the New York Stock Exchange today.   The 2023 honorees are: Raúl Alarcón, chairman of the board and CEO […]