In the news

WI CEO Aaron Walton appeared on a panel moderated by Black Enterprise CEO Butch Graves as part of a series focused on Economic Equity and Social Justice.

McDonald’s is doubling down on its support of safe spaces for the LGBTQ+ community as the QSR chain works to increase the representation of people of color in the marketing industry.

The 4A’s (American Association of Advertising Agencies), a membership-based U.S. trade association for the advertising and marketing communications industry announced changes to their board, naming WI CEO Aaron Walton to their National Board of Directors. 

Consumers do not merely purchase a product or service for functional purposes, but because of the meaning it adds to their lives—which can include the way it reinforces their values and sense of self.

Corona is shifting its strategy to focus on Black and Latinx women in a campaign for its flavored malt beverage line Refresca.

Albert Thompson and Lexus Media Manager Lisa McQueen presented Video as the Content Marketing Model for Multicultural at Media Post’s Insider Summit for TV & Radio.