09.03.20
McDonald’s adds Travis Scott to its menu as part of month-long partnership
The rapper is the first celebrity since Michael Jordan to be featured on the fast food giant’s menu. Read full story
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08.06.20
WI Weighs In On US Mobile Ad Spending Will Manage to Grow in 2020
With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020. Read full story
06.22.20
Celebrates Juneteenth During Historic Black Lives Matter Movement Featuring Key Note Speaker, WI CEO Aaron Walton
“Experience has taught us over and over again that there’s much more to do,” said keynote speaker Aaron Walton ‘83, CEO of Walton Isaacson. “The road to freedom that equality follows is bumpy and twisted, it curves unexpectedly and detours or derails. … Our journey, while filled with joy and achievements, is also not for […]
06.17.20
Ad Age Opinion: The total market approach isn’t just offensive, it’s dangerous
Walton Isaacson CEO says a ‘seemingly benign idea’ has turned into ‘a brutal affront to our communities’ As we total the outsized number of Black and Latino deaths due to COVID. As we total the Black deaths, including Black Trans and Black Latino lives, due to brutality. Read full story
04.26.20
Toyota Aims COVID-19 Efforts At African Americans, Hispanics
Toyota Aims COVID-19 Efforts At African Americans, Hispanics WI helps Toyota Motor North America aim some of its COVID-19 efforts at the hardest hit African American and Hispanic communities with a Community Service Announcement (CSA). Read full story
02.20.20
Industry pulse check: Is SXSW still valuable for adland?
Campaign US asked WI Executive Creative Director Milton Lebron whether they think Austin’s famed creative festival has lost its flame or if it’s as hot as ever. Read full story