Lexus is using a heavily digital and streaming campaign to find younger buyers for its all-new 2022 NX.
The campaign features media partnerships with Twitch, 100 Thieves, Google and Roku and includes seven spots to reach a wide variety of audiences with a similar mindset.
On December 14th, Ad Age covered the news of our American Airlines win. It made quite the splash in the industry with multiple outlets and blogs picking up the story accumulating over 5 million impressions to date. Read more about the new partnership HERE.
A recent study by Deloitte for Facebook on barriers to representation in advertising begins with statements about the influence advertising has on a variety of positive societal outcomes including “how we see ourselves and others.” By paragraph two, it describes the industry push to diversify as a “trend” and an “awakening.”
WI CEO Aaron Walton joins the Human Rights Campaign (HRC) and HRC Foundation Boards of Directors. The HRC is the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization.
Alima Trapp, WI’s EVP of Strategy, was featured as a guest curator and interviewee for “Strands of Genius”– a platform from strategic and creative consultancy shop Genius Steals. Read more HERE.
Walton Isaacson won the ThinkLA DIG (Diversity, Inclusion (n, Gender) Award presented by ThinkLA at this year’s 11th Annual IDEA Awards gala. The DIG Award goes to the company that best demonstrates and celebrates their commitment to diversity across race, ethnicity, gender, sexual orientation, socio-economic status, age, ability and other differentiators across all levels of the organization.
