I have been spending time in hospitals lately, visiting my father. And while there are many places the two of us would rather be, I am always interested in observing team dynamics in action. When it works and when it doesn’t. I’m reminded of the research conducted by my friend Dr. Andrew Klein, […]
Lexus is launching a campaign for its new three-row SUV, the first-ever 2024 TX. Creative focuses on the jockeying maneuvers passengers will engage in to avoid sitting in what has typically been a cramped third row. The new TX offers a solution. Whether a passenger prefers to sit in the front, the back, […]
Since joining Walton Isaacson in 2021, associate strategy director Sean Pitts has made efforts to integrate the agency’s creative and strategy departments. One way is through “Creative Explorations,” a concept that Pitts, 31, used at previous agencies and was inspired by Pixar’s “Braintrust” approach to creating movies. “The idea of it is to give […]
The CEO is on the forefront of innovation in advertising. Recognized as a trailblazer and thought leader, Aaron Walton’s focus on innovation and cultural engagement has transformed traditional marketing and advertising strategies. As the CEO and co-founder of Walton Isaacson, a full-service advertising agency, with offices in Los Angeles, Chicago, Dallas, and New York, […]
Doritos has launched a one-minute ‘Solid Black’ spot to celebrate three of its 2023 Black Changemakers, part of a three-year-old program developed in partnership with the PepsiCo Foundation. Each of sixteen nonprofit leaders get a $50,000 grant, plus leadership development training and one-on-one fundraising coaching. The Frito-Lay brand debuted the Walton Isaacson-created ad a […]
The African-American Marketing Association (AAMA) named their 50 Black Marketers to Watch in 2023, and WI’s own Sean Pitts earned a spot on the list! President’s Message: For years I admired Adweek Annual Power List: 100 Cutting-Edge CEOs in Marketing, Media, Branding and Tech. In 2018, the lack of racial and gender diversity inspired me […]
