In the news

07.24.25

Aaron Walton: Why joy is a marketing leadership strategy, not a luxury

In the wake of yet another grim headline, I walked into a meeting smiling. Not because I was indifferent and not because I wasn’t paying attention, but because something genuinely joyful had happened in my life, and it showed.   I didn’t apologize. I didn’t second-guess it. Because I’ve come to believe this: Joy isn’t […]

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03.01.25

Walton Isaacson Expands Leadership Team

Walton Isaacson (WI), the Los Angeles-based full-service advertising and marketing agency known for its innovative, inclusive, and transformative ideas, today announced significant leadership additions and organisational growth.   Christine Villanueva, Ph.D. rejoins Walton Isaacson as EVP, brand, strategy, and growth, while Tony Santabarbara steps into the role of chief financial officer. Concurrently, the agency has […]

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09.19.24

Hispanic Heritage Month – A Conversation With Industry Leaders

As a new Hispanic Heritage Month begins, there’s an opportunity to discuss the state of marketing to Hispanics in the US. This month, I invited two of our industry’s most successful and respected leaders to share their insights: Ingrid Otero-Smart, CEO and President of Casanova//McCann, a leading advertising agency, and Rochelle Newman-Carrasco, EVP, Cross-Cultural Storyteller […]

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09.05.24

Walton Isaacson Wins Inaugural Agency Of The Year Mosaic Award

The American Advertising Federation has announced the winners of the 2024 Mosaic Awards who are deemed to exemplify excellence in multicultural advertising and diversity, equity and inclusion.   The awards will be presented on September 26 at a New York City gala hosted by Crissle West, host of the podcast “The Read.”   This year’s awards introduce two […]

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05.30.24

Star Athletes Share Their Mental Health “Rituals,” Encouraging Fans to Prioritize Their Mental Health

NEW YORK, May 30, 2024 /PRNewswire/ — Today, 11 professional sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs). The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or […]

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04.03.24

Ad Age: WHAT TO EXPECT AT BLACKWEEK’S INAUGURAL EVENT

Blackweek, the economic forum and marketing conference meant to show the impact of Black and Brown communities, has signed its first speakers and outlined some of the content planned for its inaugural event.   The event’s first speakers are also part of Blackweek’s steering committee advising and guiding the event, which is scheduled for Oct. […]

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