Not just anyone can be an expert on specific cultural segments, according to Aaron Walton, CEO of Walton Isaacson, which works with clients such as McDonald’s, American Airlines and Lexus. “You can’t just create a title, create a department and not have the history, the passion or the depth of understanding for that particular culture,” Walton […]
Lexus is helping drivers see how they can confidently pursue their curiosity and drive for adventure with the 2024 Lexus GX. Themed “Live Up to It,” the effort includes six broadcast spots with diverse, wide-reaching and targeted creative designed to show unique expressions of the theme. Launching across linear TV, streaming TV, audio, digital, […]
Openings are exciting. Whether it’s writing the opening paragraph of a new article or opening a new office, restaurant, or store. They’re filled with optimism and possibility. Openings can also be challenging, as you stare at a blank page, await customers, or take a leap into the unknown. But taking on challenges make us stronger. […]
NBCUniversal’s Open Doors: Where Small Businesses Thrive Podcast is dedicated to supporting diverse small business owners providing access to resources essential for growth. Hosted by advertising innovator, AAF Advertising Hall of Fame inductee, and small business owner Aaron Walton, CEO of Walton Isaacson, this podcast will delve into the challenges small business owners face on their […]
To kick off the year AdAge reached out to top executives across our industry to get a sense of what we’re all thinking about as we head in to the new year. Based on knowledge of current issues and trends here is Aaron’s contribution to the piece. Aaron Walton, CEO and founding partner, Walton […]
American Airlines today debuted its first campaign from its new creative agency of record Walton Isaacson, which was awarded the carrier’s general market business last year. The agency previously held American’s multicultural account. The “Life Awaits” campaign features multiple spots that will run on connected TV, online video, high-impact media, display, social and […]
