American Airlines today debuted its first campaign from its new creative agency of record Walton Isaacson, which was awarded the carrier’s general market business last year. The agency previously held American’s multicultural account. The “Life Awaits” campaign features multiple spots that will run on connected TV, online video, high-impact media, display, social and […]
I have been spending time in hospitals lately, visiting my father. And while there are many places the two of us would rather be, I am always interested in observing team dynamics in action. When it works and when it doesn’t. I’m reminded of the research conducted by my friend Dr. Andrew Klein, […]
Lexus is launching a campaign for its new three-row SUV, the first-ever 2024 TX. Creative focuses on the jockeying maneuvers passengers will engage in to avoid sitting in what has typically been a cramped third row. The new TX offers a solution. Whether a passenger prefers to sit in the front, the back, […]
Since joining Walton Isaacson in 2021, associate strategy director Sean Pitts has made efforts to integrate the agency’s creative and strategy departments. One way is through “Creative Explorations,” a concept that Pitts, 31, used at previous agencies and was inspired by Pixar’s “Braintrust” approach to creating movies. “The idea of it is to give […]
The CEO is on the forefront of innovation in advertising. Recognized as a trailblazer and thought leader, Aaron Walton’s focus on innovation and cultural engagement has transformed traditional marketing and advertising strategies. As the CEO and co-founder of Walton Isaacson, a full-service advertising agency, with offices in Los Angeles, Chicago, Dallas, and New York, […]
Doritos has launched a one-minute ‘Solid Black’ spot to celebrate three of its 2023 Black Changemakers, part of a three-year-old program developed in partnership with the PepsiCo Foundation. Each of sixteen nonprofit leaders get a $50,000 grant, plus leadership development training and one-on-one fundraising coaching. The Frito-Lay brand debuted the Walton Isaacson-created ad a […]
