American Airlines today debuted its first campaign from its new creative agency of record Walton Isaacson, which was awarded the carrier’s general market business last year.
The agency previously held American’s multicultural account.
The “Life Awaits” campaign features multiple spots that will run on connected TV, online video, high-impact media, display, social and search. It breaks just before the peak holiday travel season.
One spot called “Check” and another titled “More” show scenes of diverse travelers utilizing the airline’s AAdvantage loyalty program and its services, such as its app, to make travel seamless.
American’s third-quarter loss of $545 million stemmed in part from higher costs for jet fuel and a new agreement with its pilot’s labor union, according to the airline’s conference call.
Read the article and check out the ads for American Airlines on Ad Age HERE.