Why safety is key in the emerging metaverse

Brands are eager to explore the metaverse, but in virtual worlds of infinite possibilities, they must navigate safety threats around every corner.

As the metaverse opens up with decentralized virtual worlds, there are risks for people and businesses, just like there would be for a brand opening a store in an unfamiliar neighborhood. It’s like Disney dropping into Times Square in 1997, positioned near seedy shops and littered streets, said Albert Thompson, managing director of digital innovation at Walton Isaacson. Read more HERE.