Albert Thompson Knows About the Power of Rich Communication Services (RCS) vs. Short Message Service (SMS)

Albert Thompson Knows About the Power of Rich Communication Services (RCS) vs. Short Message Service (SMS)

Albert Thompson knows about the power of rich communication services (RCS) vs. short message service (SMS)

When rich communication services (RCS) replaces the ubiquitous but antiquated short message service (SMS), it will unlock the door to richer and more engaging experiences between marketers and consumers. In the meantime, companies like Citi, Subway and Overstock have been testing RCS with promising results, hoping that 2020 will see a broad rollout of the technology.

 Read The Full Story

Back