See Inside WI’s Activation for McDonald’s Touchpoint-Rich Magic City Classic Sponsorship
Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title sponsor of the 78-year-old Magic City Classic college football matchup in Birmingham, AL, that commitment extends beyond free food and into students’ lives as well as the local community. The McDonald’s Magic City Classic presented by Coca-Cola, which features a faceoff between Alabama A&M University and Alabama State University, two of the largest historically black universities in the state, is played at Legion Field and attracts 60,000 people over the course of the weekend’s activities. This year, McDonald’s made a concerted effort to be there every step of the way.