Albert Thompson represented WI at this year’s Cannes Lions in France. He joined representatives from Clear Channel, iHeart and Octupus for the T-Mobile panel to assess the industry’s progress toward more efficient, addressable, and measurable digital out of home  and identify the key upcoming developments that will help this channel continue to mature.


Check out the panel below:

Cannes 2022: Addressing Culture in OOH

Cannes 2022: Future of OOH

Cannes 2022: Why Mobility Data in OOH

Cannes 2022: Redefining the Meaning of OOH

Cannes 2022: Rebirth of the QR Code in OOH

Cannes 2022: Tracking Visitation Attribution in OOH