Creating a relationship with Young Hispanics
Young, affluent Hispanics didn’t always see Lexus as a brand that understood them emotionally and culturally.
The new Android Auto feature helps our hero connect with his long-distance mother, so she doesn’t miss singing her favorite lullaby “Arrorró Mi Niño” to her grandchild.
Lift to consideration: 72%. Net call to action: 80%. Brand likeability: 82%.