AN EPIC LAUNCH FOR AN EPIC SHOE
Nike had worked for almost a decade developing their new, state-of-the-art art Epic React running shoe. And now they came to WI to launch it.
How do you launch a running shoe that feels like a million bucks when it’s the middle of winter and only zero degrees outside?
We brought the feeling of running in the Nike Epic React to runners everywhere by partnering with body positive blogger Hayet Ryda and the star of Chicago Fire, Miranda Rae Mayo. Our Flip-O-Run immersive Instagram experience turned your fingers into your feet. Simply by tapping your screen, you could watch Miranda run faster and faster in her Epic Reacts. And our playful Instagram videos highlighted what makes the shoe’s performance, and our influencers, truly unique. This led to one of Nike’s most successful new product launches of the year and runners everywhere to Choose Go.