a New Brand Into Pop Culture
The category has been dominated by Tequila Patrón with no strong contenders at hand.
Integrate Avión into the HBO series Entourage, which aired 2004-2011 for 8 seasons, as a key element in the series, then introduce it as a real and authentic brand. Finally, demonstrate Avión’s evolving ownership and taste in the tequila category through the “Taste Elevated” campaign, along with competing for awards at major tequila tasting competitions.
Avion sold to Pernod Ricard for $100M after winning several prestigious tequila awards and gaining a loyal consumer following as an alternative to Patrón.