Celebrating an Iconic King

The Challenge

McDonald’s Happy Meal campaigns historically highlight the joy parents and kids can have at mealtime together. However, when two of the most iconic brands come together, Disney and McDonald’s, the expectation is to deliver an unparalleled family experience.

To deliver a creative platform that would match the expectations of the audience.


We gave a nod to the joy that comes from families being together with the regality of the new epic live action film featuring Simba, tapping into his unique greatness and being embraced by family and friends.


Unaided awareness +14% for the Lion King promotion period vs. average. Parents'perceptions of McDonald’s significantly improved during LK promotion vs. year ago across key measures of “Good Value, Good Place for the Family and Trustworthy Brand.