Celebrating an Iconic King
To deliver a creative platform that would match the expectations of the audience.
We gave a nod to the joy that comes from families being together with the regality of the new epic live action film featuring Simba, tapping into his unique greatness and being embraced by family and friends.
Unaided awareness +14% for the Lion King promotion period vs. average. Parents'perceptions of McDonald’s significantly improved during LK promotion vs. year ago across key measures of “Good Value, Good Place for the Family and Trustworthy Brand.