In the news

Sharing Marketing Lessons Scott DiGiammarino ’84 and Aaron Walton ’83 participated in a small and medium-sized enterprises marketing panel earlier this month at the Sorenson Center for the Arts. Walton is the co-founder and CEO of marketing and advertising firm Walton Isaacson, Aaron Walton and has been honored with awards and recognitions from the American Association of Advertising Agencies, Business Equality […]

Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title sponsor of the 78-year-old Magic City Classic college football matchup in Birmingham, AL, that commitment extends beyond free food and into students’ lives as well as the local community. The McDonald’s Magic City Classic presented by Coca-Cola, which features a […]