The Video Advertising Bureau (VAB) hosted a panel with Albert Thompson from WI, Zulema Baez from Adsmovil, and Roberto Ruiz from UNIVISION on The Business and Branding Benefits of Inclusive Marketing Campaigns. This session provided lessons from brands and marketing campaigns that are successfully embracing inclusivity in their communications.
WI develops a multi-channel campaign pro bono, including online video, broadcast and radio spots in both English and Spanish, illustrating 211 helpline as the guiding light for families who are struggling financially or emotionally and need assistance accessing federal, state and local aid.
Raul Rios, SVP of Strategy, joins ThinkLA for a panel presented by Ogury to discuss evolving behaviors of automotive consumers as a result of the coronavirus pandemic.
WI CEO Aaron Walton joins Simone Nobili for the “Transatlantic” video podcast to answer seven questions (like the seven seas) about the creative industry, process and storytelling.
WI earns a spot on the 2021 Power of Purpose Awards shortlist for the #SeeAll campaign in the Public Service Announcement category.
Albert Thompson, Managing Director of Digital Innovation at WI, joins Cort Irish and Ron Cohen on ”The Why Behind The Buy” podcast to cover topics from who multicultural consumers are, how to reach millennials vs. older generations, how to work with influencers, and more.
