Portada Online: Walton Isaacson- Hispanic Lexus RX Campaign Inspired by ‘Magical Realism’

There’s no question that multicultural targeting has become a priority for every brand. We spoke to Martin Cerrí, group creative director at advertising agency Walton Isaacson about their new Hispanic-targeted campaign for Lexus’s RX Crossover, “Intense.” Upon watching the spot, there is no question that it was inspired by a sense of other-worldiness. A man wakes up in a desert with a key to the Lexus […]

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Rolling Out: Marketing expert Aaron Walton of Walton Isaacson lets us inside his brilliant mind

If the most brilliant figures in advertising and marketing are the topic of conversation, few deserve to be mentioned more than Aaron Walton. The Massachusetts native has become a major asset to virtually every company he’s been employed with, and for over 10 years, he’s been an instrumental part of building Walton Isaacson, the award-winning advertising agency he co-founded. Walton began […]

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Luxury Daily: Prada handpicks up-and-coming talent to portray “vulnerable vitality”

Prada handpicks up-and-coming talent to portray “vulnerable vitality”   Italian apparel and accessories house Prada is examining masculinity’s sensitive side by casting some of cinema’s newest talents in its spring/summer 2016 menswear campaign. Shot in a basement New York club, the campaign is meant to capture the actors as they are naturally, as the camera’s flash briefly illuminates their faces […]

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Advertising Age: See The Top 10 LGBT-Themed Ads Of The Year

Family Values, Transgender Issues Set The Tone This has been the year when LGBT issues truly became part of mainstream advertising. Even before the Supreme Court legalized same-sex marriage nationwide and Caitlin Jenner announced her transition on national TV, brands were ahead of the tide with creative work and marketers quick to embrace these landmarks. With the help of Joe […]

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Campaign US: The Most Creative Media of 2015

Executives from Havas, MEC, Walton Isaacson and Noble People name their top picks of the year Even the most inventive creative idea can’t reach its target audience without a smart media plan. We asked media executives to name their top picks for the “Best Media Placement of 2015.” Selections include a thrilling VR activation, an inventive extension of a well-known […]

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Ad Age: Cultural Courage Trumps Cowardice by Rochelle Newman-Carrasco

About two weeks before this year’s ANA Multicultural Marketing and Diversity Conference, Kimberly-Clark’s Lizette Williams wrote a LinkedIn post entitled “Courageous Leadership.” In it, she referred to a favorite quote: “True courage is not the absence of fear. It is acting in spite of it.” Last week at the conference, this idea came alive in presentations by top executives from companies […]

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Aaron Walton named Advertising Executive of the Year at 2015 MAAX Awards

The Marketing to African Americans with Excellence (MAAX) Awards Named Walton Isaacson Co-Founder Aaron Walton 2015 Advertising Executive of the Year at the 16th Annual Marketing to African Americans with Excellence (MAAX) Summit today. The event was hosted by Target Market News at the Hyatt Gold Coast Hotel in downtown Chicago. On accepting the award Walton noted, “Marketing to the Black […]

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Walton Isaacson Named Spalding AOR

Building on its purpose to foster a genuine passion for sports, Spalding has named Walton Isaacson agency of record following a competitive pitch. Spalding, the world’s leading basketball equipment provider, is looking to establish a global messaging platform that will serve as a foundation on which to build communications across multiple channels. “Walton Isaacson separated themselves from the competition by […]

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Lori Dicker Named SVP, Digital and Social

Lori Dicker has joined Walton Isaacson as SVP, Digital and Social, effective immediately. In her new position, Dicker will leverage her vast experience in digital and social to deliver compelling and innovative brand engagement solutions across multiple platforms. Dicker, who has over 15 years of experience leading strategic digital and social media programs with an extensive background in brand marketing, […]

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As More Marketers ‘Go Rainbow,’ Is a Boom in LGBT Specialty Shops on the Horizon?

Ogilvy & Mather’s decision in June to launch a dedicated LGBT practice, Ogilvy Pride, signals that agencies and advertisers are stepping up efforts to more effectively reach a community whose global spending power is estimated at $3.7 trillion—and as high as $885 billion in the U.S. alone. “The sheer number of brands willing to ‘go rainbow’ in the wake of […]

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