Walton Isaacson wins Creative Media Award for Branded Entertainment

Lexus wanted to call attention to its technological innovation in its outreach to a younger, more diverse demo, include Black influencers. The agency had the brand engage in a unique brand integration with “Black Panther,” leaning in to everything it stood for culturally. Read the full story

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Walton Isaacson’s Aaron Walton Awarded Lifetime Achievement Award at Multicultural Media Luncheon at North American International Auto Show

The prestigious Multicultural Media Luncheon, an authorized event held during the North American International Auto Show, awarded Walton Isaacson Co-Founder Aaron Walton the Lifetime Achievement Award at its 9th annual Multicultural Media Luncheon held January 17 in Detroit during Auto Show Press Week. In addition, the agency’s Executive Producer Shauna Williams, one of very few Black women to ever executive produce […]

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WI’s Albert Thompson Shares Perspective on The Streaming Service Trying to Take Queer Content Global

For Revry’s biggest advertiser, Lexus, the streaming service provided a way to reach groups that weren’t as accessible through something like Hulu or traditional TV, save for networks like Bravo. “When you start to look at segments like LGBTQ, there is no way of targeting that audience through what largely is more mainstream-oriented platforms,” says Albert Thompson, the managing director […]

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Six things you didn’t know about Aaron Walton

One risks sounding pretentious when name-dropping friends like Marlon Brando and Michael Jackson. Aaron Walton doesn’t. The co-founder of Walton Isaacson, who placed Brando in a commercial and toured with Jackson while working for Pepsi, has had a colorful history which has included runway modeling (the way he tells it, almost by accident) and meeting his future husband by rescuing […]

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Aaron Walton featured in AdAge’s Out of the closet, into the C-suite

While that stifling environment helped maintain the status quo, it took a toll on people trying to toe the line—not just in their personal lives, but in their output. “LGBT and gay culture existed but was not celebrated in corporate America,” Walton says. “The more I suppressed that part of who I was, the more I was not delivering everything […]

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AdAge names WI’s Ayiko Broyard a Woman to Watch in 2018

The 24 women on this year’s list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. […]

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