04.26.18

Walton Isaacson EVP, Ayiko Broyard receives one of marketing highest honors for women.

ColorComm, Inc., the nation’s premier platform addressing diversity and inclusion from across the communications, marketing, media, and advertising arenas will host its 5th Annual ColorComm Circle Awards honoring six change makers in the industry.  The ColorComm Circle Awards currently serves as the only Awards Ceremony to honor women of color in communications. The Awards Dinner will take place during ColorComm’s […]

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03.17.18

Ad Age taps Aaron Walton Small Agency Awards

Fourteen top agency executives and creatives have signed on to judge Ad Age’s Small Agency Awards. Now in its ninth year, the event is a conference and awards program that recognizes independent shops with under 150 employees that are do great work, kill it in new business, foster an excellent culture and thrive financially. Read the full story

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03.09.18

Walton Isaacson saw the potential to link with a cultural event

Car manufacturers featuring their vehicles in comic book movies isn’t anything new. However, as AutoNews.com states in an article, Lexus’ multicultural marketing agency, Walton Isaacson, openly admits that the idea to for collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event. Read the full story

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02.24.18

Walton Isaacson Brokered Partnership Between Lexus and Marvel for ‘Black Panther’

In Marvel Studio’s Black Panther movie, one of the most captivating scenes in the film was undoubtedly the car chase scene featuring a Lexus LC. Walton Isaacson, an ad agency co-founded by black advertising guru Aaron Walton, was responsible for bringing the partnership to life and he said it happened organically.  Two years ago, he said, his team had a […]

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02.04.18

Walton Isaacson gives AdAge something to smile about

Lexus injects a healthy dose of badass into an ad slate that otherwise leans either silly or sincere. “Black Panther” fans have to wait until Feb. 16 for the film to come out, but this spot—complete with actual film footage and a snip from Run the Jewels’ soundtrack—should tide them over ’til their king descends from Wakanda. Read the full […]

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02.01.18

Walton Isaacson breaks through with a glimmer of change at the 2018 Super Bowl

While it appears most marketers will be playing it safe this year—sticking to the tried and true, which, means ads that cater to and are more representative of men—there are at least some glimmers of change. More than half of the team behind Lexus’ collaboration with Marvel’s “Black Panther” movie are women, including executive producer Shauna Williams, who is also […]

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02.01.18

Lexus hopes ‘Black Panther’ Super Bowl ad will connect with new audiences

The premiere for Marvel’s much-anticipated movie “Black Panther” was a hot ticket in Hollywood on Jan. 29. Moviegoers were told to dress in regal attire, and many attendees arrived wearing eye-catching African-inspired fashion. “Watching him pull up in the Lexus, and the Dora Milaje (Black Panther’s guards) escorting him it…it was really, really great,” said Aaron Walton, co-founder of Walton […]

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01.25.18

How Lexus Gave Black Panther A Ride Fit For A King

“Lit AF,” was how we described Twitter’s reaction after seeing last June’s ‘Black Panther’ 30-second teaser. Fast forward to today, just a few weeks away from the Super Bowl and the February 16th debut of the highly anticipated Marvel Studios’ Black Panther premiere, and we predict that Twitter is about to be Lit AF again. BET was given an advance look […]

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