The American Advertising Federation announced this year’s class that will be inducted into the Advertising Hall of Fame. The class, which consists of seven people and one corporation, will be celebrated during the closing bell ceremony at the New York Stock Exchange today. The 2023 honorees are: Raúl Alarcón, chairman of the board and CEO […]
The fruits of Disney’s industry-reported $100M+ promotional partner campaign on Black Panther: Wakanda Forever have been yielded, not just in a November U.S./Canada box office opening record of $181.3M and 12.7M admissions but in stoking a diverse range of demographics including Black, Latino/Hispanic and older women to cinemas in droves this past weekend. iven […]
The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices. The 4A’s invited Adweek to a lunch with CEOs across the industry landscape […]
Lexus, one of the most prominent brand backers of the first Black Panther movie, is back for the sequel—this time using the movie to plug an electric vehicle. The campaign, called “An Electric Future,” features the 2023 Lexus RZ 450e, the Toyota-owned luxury brand’s first battery electric vehicle. A 90-second ad features members of […]
NBCUniversal today launched a new advertising program to support diverse-owned small businesses. The program, called Open Doors: Where Small Businesses Thrive, is a partnership between NBCU, agency Walton Isaacson and State Farm, with the potential for more partners to join. Read more HERE.
Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans. As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting […]
