03.09.18

Walton Isaacson saw the potential to link with a cultural event

Car manufacturers featuring their vehicles in comic book movies isn’t anything new. However, as AutoNews.com states in an article, Lexus’ multicultural marketing agency, Walton Isaacson, openly admits that the idea to for collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event. Read the full story

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02.24.18

Walton Isaacson Brokered Partnership Between Lexus and Marvel for ‘Black Panther’

In Marvel Studio’s Black Panther movie, one of the most captivating scenes in the film was undoubtedly the car chase scene featuring a Lexus LC. Walton Isaacson, an ad agency co-founded by black advertising guru Aaron Walton, was responsible for bringing the partnership to life and he said it happened organically.  Two years ago, he said, his team had a […]

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02.04.18

Walton Isaacson gives AdAge something to smile about

Lexus injects a healthy dose of badass into an ad slate that otherwise leans either silly or sincere. “Black Panther” fans have to wait until Feb. 16 for the film to come out, but this spot—complete with actual film footage and a snip from Run the Jewels’ soundtrack—should tide them over ’til their king descends from Wakanda. Read the full […]

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02.01.18

Walton Isaacson breaks through with a glimmer of change at the 2018 Super Bowl

While it appears most marketers will be playing it safe this year—sticking to the tried and true, which, means ads that cater to and are more representative of men—there are at least some glimmers of change. More than half of the team behind Lexus’ collaboration with Marvel’s “Black Panther” movie are women, including executive producer Shauna Williams, who is also […]

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02.01.18

Lexus hopes ‘Black Panther’ Super Bowl ad will connect with new audiences

The premiere for Marvel’s much-anticipated movie “Black Panther” was a hot ticket in Hollywood on Jan. 29. Moviegoers were told to dress in regal attire, and many attendees arrived wearing eye-catching African-inspired fashion. “Watching him pull up in the Lexus, and the Dora Milaje (Black Panther’s guards) escorting him it…it was really, really great,” said Aaron Walton, co-founder of Walton […]

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01.25.18

How Lexus Gave Black Panther A Ride Fit For A King

“Lit AF,” was how we described Twitter’s reaction after seeing last June’s ‘Black Panther’ 30-second teaser. Fast forward to today, just a few weeks away from the Super Bowl and the February 16th debut of the highly anticipated Marvel Studios’ Black Panther premiere, and we predict that Twitter is about to be Lit AF again. BET was given an advance look […]

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01.22.18

Lexus Looks to Ride Marvel’s `Black Panther’ Back to Luxury Lead

In Marvel Studios’ upcoming “Black Panther” blockbuster, the superhero king of Wakanda surfs through a city clinging to the roof of his Lexus LC 500 supercar as his sister pilots it remotely. The Toyota Motor Corp. brand is trying to use the excitement of that cameo to end a seven-year drought as U.S. luxury sales leader. Read the full story

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12.07.17

MCDONALD’S MAKES MILLENNIAL DREAMS COME TRUE WITH AN ADULT PLAYSCAPE AT COMPLEXCON

“One of our first priorities is to always ensure that a customer that comes into our restaurants has a phenomenal experience,” says Hunter. “But it has to extend beyond that. Oftentimes, we have people who, because of the nature of life or travel or even sometimes a change of environment, don’t get the opportunity to visit our restaurants. So, they’re […]

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10.31.17

WI’s Albert Thompson, Managing Director, shares is opinion on digital political advertising

At the forefront of the political advertising debate at the moment, the so-called Honest Ads Act seeks to provide more clarity and transparency around digital political advertising. Proposed last week, there appears to be support for the idea and spirit of the bill, though technology companies are beginning lobbying efforts to shape the regulations. In practice, however, what’s being proposed is […]

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