06.12.19

What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus… featuring Walton Isaacson’s Albert Thompson

YouTube has faced controversy after controversy after controversy. But while public perception of the platform might be coming under strain, its deep-pocketed advertisers haven’t walked away yet. The latest YouTube brouhaha, in which Vox Media video journalist Carlos Maza publicized the sustained harassment he faced from conservative YouTube personality Steven Crowder and his fans, wasn’t enough to get media buyers […]

Read More

06.10.19

WI’s Crystal Reynolds says empathy and kindness are vital skills for leaders

Crystal Reynolds is a senior account director at the award-winning advertising agency Walton Isaacson. She is responsible for creating and leading McDonald’s African American Consumer Market (ACCM) experiential brand marketing initiatives and making an impact at premier events such as Essence Festival and BET Experience. Read the full story

Read More

06.03.19

WI’s Raul Rios on: Luxury labels marking milestone with Pride partnerships, events

“Authenticity for brands during Pride Month really comes through in the consistency and depth of the consumer engagement,” said Raul Rios, vice president of strategy at Walton Isaacson, Los Angeles. “The community values strong support from brands over time, similar to any relationship between two people. Luxury brands are looking to make the LGBT+ community feel welcomed and supported through […]

Read More

05.09.19

Walton Isaacson Appoints Milton Lebrón as Executive Creative Director

Award-winning creative leader Milton Lebrón is joining Walton Isaacson as Executive Creative Director, effective immediately. Lebrón was previously Chief Creative Officer of República Havas in Miami. He will now be based out of Walton Isaacson Los Angeles, leading all work for that office as well as WI Chicago, Dallas and New York Read the full story 

Read More



04.15.19

Walton Isaacson Among Top Honorees at AAF Mosaic Awards

The American Advertising Federation (AAF) has unveiled the 2019 Mosaic Awards honorees, who will be recognized for their unwavering commitment to inclusion and for offering a voice to multicultural communities. Each year, the AAF receives entries from companies and agencies across the country that are reviewed and judged by senior industry leaders. Read the full story

Read More


03.12.19

Find Your Uncomfortable Zone by Aaron Walton

…From the red carpet to the acceptance speeches to the social media conversations, marketers and the ad industry have much to learn from a new Hollywood, particularly about how the powerful role we play as image makers and identity influencers impacts our responsibility to reflect and respect societal change. Here are three key takeaways: Read the full story

Read More

03.12.19

Walton Isaacson wins Creative Media Award for Branded Entertainment

Lexus wanted to call attention to its technological innovation in its outreach to a younger, more diverse demo, include Black influencers. The agency had the brand engage in a unique brand integration with “Black Panther,” leaning in to everything it stood for culturally. Read the full story

Read More