Campaign US: My career in 5 executions: Vida Cornelious

Walton Isaacson’s CCO, a keen observer of life, has fought to make her voice heard in the agency world Name: Vida Cornelious Title: EVP, CCO / Walton Isaacson Years in ad industry: 20+ First job in ad industry: Jr. Art Director, Burrell Communications Vida Cornelious spent the early part of her career in Chicago, where she launched the Bud Light […]

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Ad Age: Why the Ad Industry’s Diversity Strategy Needs a New Brief

When Kevin Roberts dismissed gender equality, referring to it as a “non-issue,” I was reminded of Ad Age editor Ken Wheaton’s recent column on the positive role women might play in what is often referred to as the “diversity problem.” Mr. Wheaton is relying on change coming from those women with “hiring power,” which, in effect, means white women. I appreciate his […]

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“Turn Ignorance Around” for CHIRLA Action Fund nominated for Hispanic Campaign of the Year by the ANA

NEW YORK (August 31, 2016) — Finalists in the Association of National Advertisers’ 2016 Multicultural Excellence Awards competition were announced today, and the winners will be honored in October for their industry-leading multicultural advertising campaigns run between June 2015 and June 2016. More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category […]

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Forbes: The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

This article is by Pepper Miller, president of The Hunter-Miller Group, a market research and strategic consulting firm. She is also the coauthor of What’s Black About It? and author of Black (Still) Matters in Marketing. Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. […]

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Media Post: McCann’s Villanueva Jumps To Walton Isaacson For New Top Strategy Post

Christine Villanueva has been named to the new position of SVP, head of strategy at Walton Isaacson, effective immediately. Based at Walton Isaacson’s New York office, Villanueva will work across the agency network with responsibility for all research, insight, analytics and strategic planning. She will report to Jeff Davidoff who last month was named president of the agency. Villanueva, who holds a […]

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Marketing Change-Agent Jeff Davidoff Joins Walton Isaacson as President

Chicago, July 21, 2016—Walton Isaacson has named Jeff Davidoff as President, a new position at the agency, effective immediately. With more than 25 years leadership experience on both the client-side and agency-side of the business, Davidoff will report to the agency’s co-founders Aaron Walton and Cory Isaacson.  Davidoff will be based out of Walton Isaacson’s Chicago office but also divide […]

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EurWeb: Aaron Walton Exposing the Secrets of ‘The Planet’s Most Interesting Agency’

When a company’s official tagline/slogan is dubbed…“The Planet’s Most Interesting Agency,” the organization better be able to back up such a lofty claim, both nationally and internationally.  In other words, the company has to be better than good, while consistently operating in an atmosphere of pure bliss and enthrallment.  Yet, for Aaron Walton, co-founder of Walton Isaacson (WI), a full-service advertising/marketing agency, […]

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Ad Age: U.S. Hispanic Shops Win Two Grand Prix Awards at Wave Festival

U.S. Hispanic agencies won two Grand Prix awards at this week’s Wave Festival for Latin America, for We Believers’ “Volvo Hijacking Service” and The Community’s “Never Stop Riding” campaign. In the U.S. Hispanic market’s best year at the Wave, nine agencies won nine gold, 11 silver, and seven bronze awards, in addition to the first Grand Prix awards for the […]

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Adweek: How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal growth. While old-school appeals focused on sports stars, product performance and fashion are still in the running, some brands have pivoted in recent years, taking an increasingly holistic, lifestyle-focused approach […]

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Portada-Online: Walton Isaacson’s Rochelle Newman-Carrasco: “With Social Advertising Avoid the Paralysis of Perfection”

Just how important is social advertising to running an effective multicultural campaign? We spoke to Rochelle Newman-Carrasco, the Chief Hispanic Marketing Strategist at Walton Isaacson, an agency with a long-running reputation for creating multicultural social advertising campaigns, to learn more. Social advertising employs the use of networks in creating, targeting and delivering marketing messages. When strategizing to reach key markets within […]

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