Forbes: The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

This article is by Pepper Miller, president of The Hunter-Miller Group, a market research and strategic consulting firm. She is also the coauthor of What’s Black About It? and author of Black (Still) Matters in Marketing. Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. […]

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Media Post: McCann’s Villanueva Jumps To Walton Isaacson For New Top Strategy Post

Christine Villanueva has been named to the new position of SVP, head of strategy at Walton Isaacson, effective immediately. Based at Walton Isaacson’s New York office, Villanueva will work across the agency network with responsibility for all research, insight, analytics and strategic planning. She will report to Jeff Davidoff who last month was named president of the agency. Villanueva, who holds a […]

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Marketing Change-Agent Jeff Davidoff Joins Walton Isaacson as President

Chicago, July 21, 2016—Walton Isaacson has named Jeff Davidoff as President, a new position at the agency, effective immediately. With more than 25 years leadership experience on both the client-side and agency-side of the business, Davidoff will report to the agency’s co-founders Aaron Walton and Cory Isaacson.  Davidoff will be based out of Walton Isaacson’s Chicago office but also divide […]

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EurWeb: Aaron Walton Exposing the Secrets of ‘The Planet’s Most Interesting Agency’

When a company’s official tagline/slogan is dubbed…“The Planet’s Most Interesting Agency,” the organization better be able to back up such a lofty claim, both nationally and internationally.  In other words, the company has to be better than good, while consistently operating in an atmosphere of pure bliss and enthrallment.  Yet, for Aaron Walton, co-founder of Walton Isaacson (WI), a full-service advertising/marketing agency, […]

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Ad Age: U.S. Hispanic Shops Win Two Grand Prix Awards at Wave Festival

U.S. Hispanic agencies won two Grand Prix awards at this week’s Wave Festival for Latin America, for We Believers’ “Volvo Hijacking Service” and The Community’s “Never Stop Riding” campaign. In the U.S. Hispanic market’s best year at the Wave, nine agencies won nine gold, 11 silver, and seven bronze awards, in addition to the first Grand Prix awards for the […]

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Adweek: How 5 Sports and Shoe Brands Are Convincing Millennials to Lace Up

Millennials famously crave deeper, meaningful involvement with the world around them—and they often view athletic footwear, apparel and gear as a means of strengthening that connection and enhancing their personal growth. While old-school appeals focused on sports stars, product performance and fashion are still in the running, some brands have pivoted in recent years, taking an increasingly holistic, lifestyle-focused approach […]

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Portada-Online: Walton Isaacson’s Rochelle Newman-Carrasco: “With Social Advertising Avoid the Paralysis of Perfection”

Just how important is social advertising to running an effective multicultural campaign? We spoke to Rochelle Newman-Carrasco, the Chief Hispanic Marketing Strategist at Walton Isaacson, an agency with a long-running reputation for creating multicultural social advertising campaigns, to learn more. Social advertising employs the use of networks in creating, targeting and delivering marketing messages. When strategizing to reach key markets within […]

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Walton Isaacson’s Kirsten Atkinson, Ayiko Broyard, Vida Cornelious Named Top Women Executives in Advertising and Marketing by Black Enterprise

LOS ANGELES, Feb. 18, 2016 /PRNewswire/ — Three Walton Isaacson executives have been named Top Women Executives in Advertising and Marketing by Black Enterprise magazine. Ayiko Broyard, VP Group Account Director, Kirsten Atkinson, VP of Media and Brand Integration, and Vida Cornelious, EVP and Chief Creative Officer, have been selected to join the prestigious listing of leading women in marketing and advertising Broyard serves as the lead on […]

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Spalding Brings True to The Game® Heritage to Today’s #TrueBelievers

BOWLING GREEN, Ky., Feb. 3, 2016 /PRNewswire/ — Today, Spalding reignites the passion of basketball fans everywhere in an integrated campaign for the iconic brand. Called #TrueBelievers, the campaign begins a movement around those who have the uncompromising confidence needed to defy all odds and obstacles. To fuel that movement, Spalding is building a global, multi-platform world around the modern player’s lifestyle. […]

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Rick Leininger and Michael Barclay Join Walton Isaacson in Senior Account Roles

CHICAGO, Jan. 26, 2016 /PRNewswire/ — Rick Leininger and Michael Barclay have joined Walton Isaacson in senior account management roles, effective immediately. Reporting to Walton Isaacson co-founder Cory Isaacson, both Barclay and Leininger will be based out of Walton Isaacson’s Chicago office. Commenting on the two executive team appointments, Isaacson said, “We have built a company and culture around great people who share a spirit of collaboration, tenacity, diverse thinking and optimism.  We […]

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