In the news

Albert Thompson and Lexus Media Manager Lisa McQueen presented Video as the Content Marketing Model for Multicultural at Media Post’s Insider Summit for TV & Radio.

Brands are eager to explore the metaverse, but in virtual worlds of infinite possibilities, they must navigate safety threats around every corner.

Production company JOJX has produced an energetic spot entitled Defy, directed by Ace Norton and created with Walton Isaacson, as part of Lexus’s larger creative campaign to promote the new Lexus NX.   Defy is a Spanish-language film focused on the Hispanic audience, following a vibrant woman driving the Lexus NX through different obstacles on her way to the top. Norton crafted this piece […]

WI CEO Aaron Walton was interviewed by Muse, the online trade magazine owned by parent company Clio Awards.

The tides of social media can be tricky to navigate. Consumers can be touchy about brand voices. Content may just fall flat with each social platform requiring its own tone and finesse. But sometimes, a brand hits a home run.

Aaron has been appointed to The National Advertising Review Board, the appellate body for advertising industry self-regulation. Made up of 85 professionals from three different categories (National Advertisers, Ad Agencies & Academics), NARB members are chosen based on their stature and experience in their respective fields.  Nominated by the 4A’s, the term for membership is two […]