In the news

Corona is shifting its strategy to focus on Black and Latinx women in a campaign for its flavored malt beverage line Refresca.

Albert Thompson and Lexus Media Manager Lisa McQueen presented Video as the Content Marketing Model for Multicultural at Media Post’s Insider Summit for TV & Radio.

Brands are eager to explore the metaverse, but in virtual worlds of infinite possibilities, they must navigate safety threats around every corner.

Production company JOJX has produced an energetic spot entitled Defy, directed by Ace Norton and created with Walton Isaacson, as part of Lexus’s larger creative campaign to promote the new Lexus NX.   Defy is a Spanish-language film focused on the Hispanic audience, following a vibrant woman driving the Lexus NX through different obstacles on her way to the top. Norton crafted this piece […]

WI CEO Aaron Walton was interviewed by Muse, the online trade magazine owned by parent company Clio Awards.

The tides of social media can be tricky to navigate. Consumers can be touchy about brand voices. Content may just fall flat with each social platform requiring its own tone and finesse. But sometimes, a brand hits a home run.